On-the-go coffee consumption varies widely across different countries. According to a survey from NPD and CREST, Japan leads the field with 48 per cent of total coffee orders to go. The USA is not far behind with 45 per cent. In Germany, France and the UK, 17 per cent of all coffee orders are to go. Finally, in Italy and Spain, the figure only amounts to three per cent.
Holger Preibisch, managing director of the German coffee association, highlights a study the association commissioned in 2017, which explores buying the habits of coffee drinkers. It is based on statements by 37,000 regular coffee drinkers, describing 240,000 individual situations in which coffee was drunk.
56 per cent of people surveyed stated that they don’t generally drink coffee to go. Of the remaining groups, 34 per cent say that they drink their coffee from a single use cup, and nine per cent stated that they own a reusable cup they carry around with them.
“Coffee to go consumption decreases with consumer age. Younger consumers are generally more mobile and don’t want to do without their coffee. However, whether or not consumers are likely to use a single use or a reusable cup is not dependent on age. Across all ages, around every fifth person who drinks coffee to go uses a reusable cup,” Mr Preibisch points out.