Pour over. French press.
Brew duration. Water temperature. You can refine your brewing methods and
techniques all you want, but at the end of the day, the coffee beans you use are going to have the biggest effect on flavor. If you’re
not buying the best coffee beans possible, you’re cheating yourself out of
truly delicious, high-quality coffee.
But choosing the right
beans is only half the battle. If you don’t store them properly, they’re going
to lose all that awesome flavor before they even make it to the grinder, let
alone into your cup. So before you pour good money—and what could’ve been good
coffee—down the drain, learn what to look for in your coffee beans, and then
what to do with them once you get them home.
We can never stress
this enough. Always buy whole beans. Pre-ground coffee might
seem convenient, but you miss out on so much flavor to save so little time. It
just isn’t worth it.
Air is the enemy of
flavorful, aromatic coffee. You accelerate the oxidation process once you crack
the hard outer shell protecting your bean, which means the flavor is muted more
quickly. The closer to brewing you grind, the fresher—and more flavorful— your
cup of coffee.
Roast Date
It
might seem like coffee has an eternal shelf life, but we promise it doesn’t.
Sure, you most likely won’t get sick if you make coffee using year-old beans,
but it definitely won’t taste as good as if the beans had been fresh.
Once
a bean leaves the roasting environment, its chemistry immediately begins to
change. The bean begins to release carbon dioxide from the roasting process, a
process called degassing.
As
the bean degasses, all those lovely oils begin to oxidize, which diminishes the
flavor of your bean. Coffee bean freshness is highly subjective, but you
generally want to make your coffee between four days and two weeks from the
roast date, depending on how you brew.
For example, if you’re a fan of pour over coffee, beans
in their first week after roasting are optimal because you’ll get a more
brilliant coffee bloom closer to the roast date.
But
if you’re looking for a good shot of espresso, you might want to let your beans
rest a little longer, around seven to nine days. After that, those older beans
will be better for your next cold brew.
Remember,
these are just general suggestions. Experiment and go with what tastes best to
you.
Roaster Identity
If
you’re getting your beans from a local grocer or independent coffee shop, look
for who actually roasted the beans. Good roasters can make a name for
themselves in the coffee community and beyond. There’s even an annual Good Food
Award for the best roasters in the United States.
Roasters
have their own individual processes and dedication to their craft, so if the
roaster is highlighted on the label, you know you’re likely getting a better
bean.
Origin
Altitude,
soil chemistry, rainfall, and sunshine all contribute to the flavor of the
final coffee bean, so the beans’ origin is an important indicator of how
they’ll taste.
Coffee
trees thrive along the “Bean Belt,” which is the zone between 25° north and 30°
south along the equator. If your bag of coffee or your barista can’t tell you
where the coffee was grown, you might want to rethink your choice.
More than 50 countries produce coffee, but you may want to start with some of the
more famous regions, and get to know their flavor profiles before moving on to
more exotic varieties.
- Hawaii: Named for the largest city on the Big Island,
Kona coffee is the most sought-after type of Hawaiian coffee. Between
intense sunlight and frequent rain showers, the coffee has a rich flavor
and moderate floral aromatics.
- Colombia: The care and attention from thousands of small
family farms contribute to consistently mild coffee with well-balanced
acidity, caramel sweetness, and occasional notes of nuttiness.
- Brazil: Thanks to the vast countryside with a variety of
altitudes, Brazilian coffee has a wider palette of flavors. Most often
they’re associated with peanut and a heavy body, which is perfect for espresso. It’s also the kind of
coffee that tends to linger in your mouth—but in a good way.
- Ethiopia: Home of the apocryphal story about the discovery
of coffee, Ethiopia offers massive coffee biodiversity. Between the wild
and uncatalogued varieties of coffee and the different processing methods,
you can expect more fruity, heavy, wine-like coffees alongside floral, tea-like
brews.
- Kenya: Most of the coffee is grown without shade and
processed using a fermentation soak. This gives Kenyan coffees
savory-sweet flavors like tomato and black currant that may sometimes
pucker your lips.
- Indonesia: If you’re wondering why we brought up Indonesia,
does Sumatran coffee ring a bell? How about Java? The country is known for
these varieties, as well as aged coffees that have a deeper body and lower
acidity
·
Between wildly different
climates and processing techniques, exploring coffee flavors by region can be a
huge treat. Even if you already have a favorite or two, we recommend branching
out occasionally to discover something new.
·
Fair Trade
·
In the world of food
labeling, Fair Trade is an amorphous description that means … well, it depends
on whom you ask. You’ve probably seen a variety of competing fair trade labels
on packages of coffee and other products. If this is an important consideration
for you, it’s a good idea to familiarize yourself with some of the better-known
labels and what they mean.
·
Fairtrade
International is on a mission to promote fairer trade conditions for
disadvantaged producers to help improve their economic conditions.
·
Essentially, they
believe the world’s poorest producers can have sustainable development if trade
is transparent and better organized. They have a third-party inspection
organization, FLO-CERT, which regularly audits products with the Fairtrade
International label.
·
Fair
Trade Certified, formerly TransFair and formerly formerly a member of Fairtrade
International, this is a nonprofit organization based in the
United States. They partnered with Fairtrade until 2011, when both groups
stated that while they share common beliefs, they had different perspectives on
how to best achieve their goals.
·
Fair Trade Certified is
open to producers of all income levels, rather than just the poorest of the
poor. Their mission is to promote development and empower communities through a
sustainable and socially conscious trade model that benefits everyone involved,
from the farmer to the consumer.
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